SOLD - HouseValues, Inc.

Description

HouseValues, Inc. provides a comprehensive set of marketing and business management tools designed to help real estate professionals increase its productivity and income.

Bear Argument

We're betting that HouseValues, Inc. (SOLD) will continue to live up to its ticker symbol.  HouseValues.com counts on visitors to answer questions, which are then forwarded to a local Realtor who pays for the lead.  HouseValues, Inc. has put all its eggs in the troubled real estate industry basket and is losing cash rapidly.  Sell!

Bull Argument

The online search market will continue to grow - and if HouseValues can corner the real estate sales lead niche then we're looking at a bargain.  Deeper editorial content and broader national listings for its website are a good start.  If it can keep its distressed followers loyal and be there with improvements when real estate picks back up, it will find itself in the right place at the right time.